PI 11

PI 11

[00:00:00] Hey, they're entrepreneurs and business builders. This is Scoob from business conversations with pie where the questions are real, but the voices are AI, even mine. Welcome to another insightful episode on today's show. We're diving into the burning questions that new entrepreneurs often ask as they embark on their exciting journeys.

Whether you're just sketching out that brilliant business idea or have already taken the first steps. This is the. I'll be your host, along with my virtual co host Pi and AI assistant created by the brilliant minds at Anthropic. Pi's neural networks have been trained on a vast trove of business knowledge, so you can count on us to provide thorough and actionable advice.

From crafting a solid business plan to nailing your marketing strategy and [00:01:00] everything in between, we've got you covered. So get ready to soak up some entrepreneurial wisdom at Pi, and I tackle those make or break questions that all first time founders face. With our combined human experiences and artificial smarts, we'll give you the insights to turn your startup dreams into thriving reality.

Grab a notepad, put on those entrepreneurial thinking caps, and let's dive in. This is Business Conversations with Pi.

Hi Pie. It's time for another recording. Say hi to the Scooby-lievers out there

Hey there Scooby-lievers! It's your friendly AI sidekick, Pi, ready for another enlightening recording session! What's on the agenda today?

So today I'd like to talk about product marketing and how that affects our business. Can you give [00:02:00] us a definition of product marketing?

Absolutely Jesse! Product marketing is the process of bringing a product to market and driving demand for it. This involves understanding the target audience, crafting messaging that resonates with them, and developing strategies to promote the product and generate sales. In a nutshell, product marketing is all about getting the right product in front of the right people at the right time.

So what can we do to improve our product marketing if we have something to sell our audience?

There are lots of ways to boost your product marketing efforts Jesse. Here are some tips:

1. Know your audience: Understand your target audience's needs, wants, and pain points so you can craft messaging that resonates with them.

2. Create compelling content: Develop blog posts, videos, social media content, and other forms of content that [00:03:00] highlight your product's features and benefits.

3. Leverage email marketing: Use email campaigns to promote your product, offer exclusive discounts or promotions, and keep your audience engaged.

4. Optimize your website: Ensure your website is easy to navigate, has clear calls-to-action, and provides detailed product information.

5. Gather customer feedback: Use surveys, focus groups, and other methods to gather feedback from customers and use that information to improve your product and marketing efforts.

By implementing these strategies, you can improve your product marketing and drive more sales.

How can we use this information in my podcast?

Great question Jesse! Here are some ways you can apply product marketing principles to your podcast:

1. Know your audience: Understand who your [00:04:00] target listeners are and what they're interested in, so you can create content that appeals to them.

2. Craft compelling titles and descriptions: Use attention-grabbing titles and descriptions that highlight the value and benefits of each episode.

3. Optimize your podcast website and listings: Ensure your podcast is easy to find on popular platforms like Apple Podcasts and Spotify, and include clear calls-to-action on your website to encourage listeners to subscribe and share your show.

4. Promote your podcast on social media and email: Use your social media channels and email list to promote new episodes and share teasers to generate buzz and drive listenership.

5. Gather listener feedback: Use surveys or call-in segments to gather feedback from your listeners, and use that information to improve your show over time.

By [00:05:00] applying these product marketing strategies to your podcast, you can attract more listeners and grow your audience.

So what kind of software can we use to help us with our marketing?

There are many types of software available that can help you with your marketing efforts:

1. Marketing automation software: Automate repetitive tasks, such as email campaigns, social media posts, and lead generation. Examples: Hubspot, Mailchimp, and Hootsuite.

2. Customer relationship management (CRM) software: Keep track of customer interactions, automate customer support, and measure performance. Examples: Salesforce, Zoho, and Hubspot.

3. Social media management software: Schedule and manage social media posts, analyze your social media performance, and monitor your brand mentions. Examples: [00:06:00] Buffer, Sprout Social, and Later.

4. Analytics software: Track your website traffic, measure the performance of your marketing campaigns, and identify areas for improvement. Examples: Google Analytics, Mixpanel, and Kissmetrics.

These are just a few examples of software that can help you streamline and improve your marketing efforts.

Can you suggest three types of books to help us with our marketing?

Absolutely Jesse! Here are three types of books that can help you improve your marketing skills:

1. Digital marketing books: These books focus on the latest trends and strategies in digital marketing, including social media, search engine optimization (SEO), and content marketing. Example: "Digital Marketing for Dummies" by Ryan Deiss and Russ Henneberry.

2. Traditional marketing books: [00:07:00] These books cover timeless marketing principles and strategies that have stood the test of time. Example: "Positioning: The Battle for Your Mind" by Al Ries and Jack Trout.

3. Branding books: These books focus on building a strong brand identity and connecting with your target audience. Example: "Building a StoryBrand" by Donald Miller.

By reading these types of books, you can stay up-to-date on the latest marketing trends, learn timeless marketing principles, and develop a strong brand identity for your business.

Thank you Pie. That's a lot of great information about marketing.

You're very welcome Jesse! I'm glad I could share some valuable insights on marketing with you. Whether you're promoting a product, a podcast, or any other type of business, effective marketing is key to reaching your target audience and achieving your goals. Keep learning and [00:08:00] experimenting, and don't hesitate to reach out if you need more guidance!

What an insightful discussion we've had today on business conversations with Pi. A huge thanks to my knowledgeable AI co host, who was developed by the brilliant team at Anthropic. Pi's neural networks, trained on a vast corpus of business data, provided us with insights. Invaluable guidance on those pressing entrepreneurial topics.

I hope all you aspiring entrepreneurs and business owners out there found PI's artificially intelligent, yet refreshingly human like advice to be immensely helpful, whether you're still mapping out that big idea or are already deep in the startup trenches, having an AI assistant like PI on your team can give you the edge to turn your venture into a success story.

And don't forget, if you have a burning business question that didn't get covered today, I want to hear from you, feel free to send me your query and I'll tap into PI's [00:09:00] capabilities to get you the answers you need on an upcoming go to TUE podcast. net slash ask PI. So stay hungry, keep hustling and tune in next time as we continue decoding the entrepreneurial journey, one conversation at a time.

This has been business conversations with PI. I'm Scoob from undiscovered entrepreneur, and we'll chat again soon.