Facing Hurdles in Business: Emily Vernon's Authentic Tale
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Overcoming Perfectionism and Imposter Syndrome with Emily Vernon
In this episode of The Undiscovered Entrepreneur, host Skoob interviews Emily Vernon, founder of Vice Versa Strategy. Emily shares her entrepreneurial journey from a 12-year corporate fashion career to building a successful digital marketing agency. She discusses the challenges of overcoming perfectionism and imposter syndrome, as well as practical advice on financial management and business organization. Listeners are inspired by Emily's authenticity and her commitment to continuous learning. Additionally, Skoob announces an exciting future guest, Pat Flynn, for the upcoming episode.
Vice Versa Strategy
00:00 Introduction and New Microphone Announcement
00:40 Meet Emily: From Corporate Fashion to Digital Marketing
02:23 Emily's Entrepreneurial Journey
04:39 The Importance of Self-Education
07:03 Overcoming Perfectionism and Imposter Syndrome
10:10 The Blocks TV Show Experience
14:12 Overcoming Self-Doubt and Embracing the Camera
15:46 Defining Imposter Syndrome
18:05 Turning Pitfalls into Success
21:41 Advice for New Entrepreneurs
24:13 Setting Future Goals
27:00 Conclusion and Final Thoughts
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Emily Vernon
Founder
Hi, my name is Emily Vernon, the founder and CEO of Vice Versa Strategy. Vice Versa Strategy is a digital marketing agency based in sunny Los Angeles, CA. I have over a decade of experience working in all realms of e-commerce from merchandising, operations, strategy and email marketing. I have worked for some of the top fashion and CPG brand such as The Honest Company, True Religion, BCBG and ALC.
Coming from a family of entrepreneurs and seeing my parents work tirelessly on a construction business they started from the ground up, I decided to pivot towards a career that was more fulfilling. This is when Vice Versa Strategy was born. The pandemic inspired those with an entrepreneurial spirit to start their own business. I was the trusted launch partner for many of my friends and former colleagues businesses.
