Patrice

[00:00:00] Yeah.

Hello, scuba leavers and woke up to episode number 77 double sevens of the undiscovered entrepreneur. And it's me. Scoob.

We are

Coming at you onto whatever device you happen to be listening on. Okay. Today Scooby lever of the week is going to be Mandy may. Now Mandy may actually start a. Liking a lot of my stuff. On. Tick tock. Tick tock has actually been blowing up for me right now. So please. . Check out Mandy's information in the show notes. And if you'd like to see more about what I got going on, tick tock. Please find me there at DJ scoop 2021 on Tik TOK. All right.

So today we are talking to an experienced entrepreneur and his name is Patrice.

You might remember Patrice from my [00:01:00] undiscovered.

Advice. Episodes that I had going on. He actually had several. Of pieces of advice for us in that episode. So I really thought we can have them here on the podcast. Now in the podcast, we talk about the importance of authenticity and embracing your true self. And we emphasize. .

Not conforming to social expectations and trying to be someone that you're actually not.

We discuss challenges and dealing with criticism.. And embracing individuality. We also. We'll talk about finding happiness. And fulfillment beyond just, you know, financial success. We talk about his journey and. An initial obsess meant with money, but at the end, there was a lot more to it than just money. We also highlight the importance of pursuing your passion. And, he resonates with, , current trend of people seeking more meaningful and purposeful careers. , the power of resilience and overcoming failures.

We talk about his, , experience and [00:02:00] the 2008 crash. And having to rebuild from the ground up again. And discussing the importance of reframing failure. So we are definitely going to get right into the thick of things with. Patrice.

Salutations, school believers!

And we are here again with another Amazing entrepreneur today. We're interviewing an experienced entrepreneur. Say hi to Patrice. Hi, Patrice. Hey, thank you so much for taking the time out of your day to be on the undiscovered entrepreneur. I really appreciate you.

Thank you, Jesse.

All right. So before we get any further here, I'm going to ask you kind of a semi serious question.

Okay. You ready? All right. Are you a school believer?

Of course I am. Yes.

All right. Thank you so much for trees for being a school believer. I super appreciate you So what i'd like to do here at the very beginning is just kind of get an idea of who you are What's your entrepreneur adventurous and how kind of it got [00:03:00] started?

Yes, so it started out as actually as a kid I always knew that I was going to be my own boss I was going to help the world and whatever I pick I was going to be the best at it And it ended up being hair fashion It morphed into getting to own, I mean, manage three salons for, I mean, from Paris. So from, for one of the biggest brand in Paris, I was managing three salons at the age of 18.

And that's when I really discovered that this was something I loved. Like I thrived on leading, guiding, teaching, helping others, building teams. And that got me to move to the U S at age 18, actually. But a year later after, after launching. The salon for my boss. I was like can't do that anymore. I've gotta be my own boss.

So I opened my own salon and spa In Miami in in Aventura, which is a prestigious like it was in a country club golf club And that got me now to be exposed to the luxury I was building [00:04:00] already in in the harbor shops in Miami and that got me to know All right. Now, where do I go from here because I want more more more So more became working with tv starting really getting into the local market, but I thought I came here to conquer hollywood That's something that's super clear to me.

I'm great at what I do. I love what I do. I'm passionate about what I do. So I hired my PR in Beverly Hills who started exposing me to Hollywood, the red carpet, and becoming really part of something now I'm getting the clients from a listers that you would recognize to big shot the studios, CEOs. And so it started really morphing into, now I'm really getting into where I want.

That said, in the meantime, I was building another three businesses in Miami, but where I was not focused is there was no rhyme or reason money became to an obsession to a degree of I had to [00:05:00] make it. I had to do it. It's yes, I'm going to be so rich and America is my dream. Only, somewhere up there, the lesson had to be taken, 2008 came around, the crash came.

Obviously on a global scale and now I'm resistant to it. My ego cannot take that. I'm going to the crash, went to the crash even bigger in 2010. And that's when I realized because from four businesses and they were either real estate related or everything that had to do with the economy, And everything went to an end and then I had a business partner that was nothing but a common thief.

And so he, stole from me. I owed a lot of money in a friend of mine in Paris, which at the time the euro was double the dollar. So now I'm sleeping in my car and I'm thinking, all right, what do I do now? Where do I go from here? Because I was always obsessed with the fact of Being successful. I had to be, making money showing as I am this entrepreneur [00:06:00] that's so cool.

And now I'm not cool anymore. I don't have anything to show for. What do I do with that? And that's really when I reset my vision, mission, and purpose and this time I did great. I built something from zero. I came in this country not knowing a soul. Fast forward, I'm part of something, which is, the Hollywood and this and that, but more importantly, it is all the knowledge I've acquired, the passion I still have, I'm still young.

What is wrong with me, with this whole, my chatterbox and my drama in my own head? And that's when I moved to Beverly Hills. Full time, but now I'm starting thinking there is something missing in it. Alright, I got there, but what do I can, how can I fulfill that dream? When I was a little boy, I remember wanting to help the world.

I wanted to make the world a better place. I was always very sensitive about hunger and kids and Ethiopia. I was very, very predominant in my head. Now, I'm like, [00:07:00] okay, but then I also saw the chaos on social media. And then one day I was in New York city because I was sharing there my life between Beverly Hills and Manhattan, and I'm sitting, there was no sound and I'm watching this TV where it's like this famous family, which is just nothing but a hot mess.

But more importantly, I'm thinking this is the example of what is going on now and has the inspiration of the young generation. And it was very clear that I had to write a book. And my first book is really about the, the beauty with it. Don't think that fixing the outside is going to align with the inside.

You start with the inside. Let me give you the seven steps to go over. Successful makeover, because basically you're making over your life, yourself that got well received as a keynote speaker in New York, signed me in, and I started performing on stage, getting really my message across in front of crowds instead of one on one or the TV.

That was a very new medium [00:08:00] for me. And that's when I really felt like my, my level of my call was there. And to me, I thought, all right, now what else? Oh the second book, so I wrote a second book and in the process of that, I will see, I started constructing this coaching for executives and entrepreneurs actually, but either emerging on a high level.

Of course, I first started with a high level realizing also I can have the beginners because now it's really easy for an entrepreneur to say, okay. I've got five bags, five bucks in my bag, and I'm going to make it on a wing and a prayer. It doesn't work like that. I started realizing I'm going to help them because I went through that pain.

Thinking, it's okay, I don't need any capital. I can just do it and wing it. And realize, wow, shit, I had to borrow some money here and I had to do something. So at that moment I thought, all right, now let's do the second book. Let's get closer to my message. Let's understand what I do. And essentially [00:09:00] the second book, Mind Your Impact, Stunt Interventionist, is really about saying.

Now you're here to build your brand and your brand starts with your appearance and your appearance is actually how you're going to convey that message clearly the visual cues you're picking or how you're going to tell the world this is my message this is how I'm transmitting what I am I'm communicating who I am and from it I also created an online course that actually just came out a few days ago it's literally just happened you And that's what journey for the last 25 years.

Wow. That's amazing. What an amazing story. You come from a long way, Patrice.

Yes. I, I, I finally give myself the credit and allow myself to give the credit to making a difference between owning your space and being arrogant about your success. And that's the difference I was able to finally make because I was I was very [00:10:00] young.

I mean, super young. I was very arrogant about my success. I was very like, yes, I'm cool. I am that guy. But then when I lost everything and my friends were like, are you kidding me? Do you understand what you built? You've done what people have not done. They were born in this country. They were, they had all the opportunities that they never took.

You came here not knowing your soul at the age of 18. You could have been on drugs. You could have been in the wrong situations. You could have. Abandoned you could have let go because it's too much effort. You just was so resilient that You're still out today. In fact my friend last week. We had a meeting because a possible Adventure together with a third party And he said to me your resilience is like I mean, I look like i'm lazy next to you and I was like really And it made me realize like feeling good not feeling yeah, you're kidding.

I'm cool No, it was more like Yeah, wow. Yeah, that's true. I need to embrace that. I actually sell as far as [00:11:00] branding the authenticity of who we are and how to embrace the within to, shine out. And I was like, yeah, so yeah, my journey is pretty cool. And that's, there's a lot more in it, but I gave you the main lines of it.

It's amazing to me how we, we start from somewhere that's really big, but then we have this great fall, the, the first one that you had in 2008, but if it wasn't for actually having that great fall. You wouldn't have built yourself back up to be able to write those two bucks and become a keynote speaker and those kind of things.

Who knows what would happen if you didn't have that, that fall or that failure.

For sure. To me, that's the thing. I felt like it was, I always say that and people are really, I said, it was the best thing that happened in my life, actually. So far it is. Of course, now I want to see, some great contract and good stuff coming, but really joke apart.

It was such a great way of understanding really why did I, why do I exist? Why am I [00:12:00] here? Why did I pick this dream to become a reality? And that turned into something that was so much greater. Gratefulness is something I've learned in the process of that. I never knew gratefulness. I took everything for granted prior to it.

When that happened, it was like, wow, no, I'm actually lucky. Every day is a lucky day. Every day is a good day. And even if the day goes, sometimes, I mean, it's not like everything goes the way we want, but also knowing how to embrace, all right, all right. There is a problem. Where's the solution rather than being like, Oh, dramatic about it.

And that was me before where it's like, Oh no, no. Or do I need to pay someone? So that problem goes away. Instead. It's like, all right, let's look at the root of the problem. And how does the solution, and that's really what an entrepreneur does. It's really about problems and solutions because many times we do something, the outcome is not what we expected it to be.

And then it's okay, but it's not a failure. That's why I left failure behind me in 2010. [00:13:00] I realized now there's no value. There's only experiences. And in fact, I have those I have a couple of kids, college kids, that I'm mentoring for free, and, and I say that to them, from the, from right now, failure is not even a word that's going to be part of what we do.

And one of the kids is already with me for three years, three and a half years, is 21 now. And, he was telling me, oh my God, I don't say failure anymore now. I say, it took you three years to get here, we meet weekly. And because failure is just such a horrible connotation, failure, what is failure anyway?

Failure is only the result you don't want, that you didn't expect, that you don't accept for now. And this is not because you're dumb because your IQ is not there because you didn't put the effort or the time or money. No, it's just an experience and it didn't come out the way you want, but it's not a failure.

It's an experience.

Exactly. And it's what we do with those experiences and those [00:14:00] pitfalls that we come across is what makes us who we are, how we handle those failures, how we handle those situations. And, and incorporate it into what we learn from them, that makes us who we are. Like I say a lot of, I say this a lot on my podcast fail, first attempt in learning.

It's, it, if we fail, it's just because you're trying to learn something from it, and then what you do is incorporate that learning into whatever the next you go into.

Absolutely. This is it. I mean, I know, and as an entrepreneur, because we fired by, by this rage to succeed and we want to win. And it's also an ego trip because at the beginning it's an ego trip, because if we fall, it's like, Oh my God.

Like I, I mean, I was totally that guy Oh my God, I'm a loser who's going to associate with me. No one's going to want with me. I don't have anything anymore. So I'm not worthy of anything my, because my worth initially it was really based upon. My belongings, my [00:15:00] properties, my bank account. It was only that that was my wordiness until realizing it could be zero on my bank account.

That does not make me a loser or not a person that actually brings something good to this world.

You don't have to have a huge amount of money to be able to be happy about what you're doing and how you're doing it. Bringing happiness to other people has its own rewards. For

sure, I mean the reward of just learning and every time making one step Even if it's a baby step forward and you get that result that something something even if it's a small contract one cell in your day Embrace that because of course then and we go further in the in the in the process of it Spirituality is definitely a component Entrepreneurs know because they understand that it's not just doing some Buddhist home, but it's really about that moment in time.

That right here, right now moment is the only one that counts. [00:16:00] So the more relaxed you are in the process of the ups and the downs, I mean, it's not for everybody to be an entrepreneur. That's why I have some friends. They'd rather have make a career, but they need a check every month. They say, I could never live like you do.

And that's true. It's not, we're not all built for that life, but it's really understanding and learning to chill. And when something goes off rail, not the way we want it to be, it's like, all right. What do I learn from it? And then you take that learning experience, knowing where you went sideways, and then, you just keep on going and that's it.

And I've becomes an experience that makes you who you become. So it's super important to chill every day. Do you know how, what is it that I want to do? What is the goal of the day? All that is very important. Put those three most important thing every day on a piece of paper, write them down, don't type them.

Write them down. Memorize them. Feel them. Now you have [00:17:00] a purpose because that's what it is. When you are an entrepreneur, you have a social responsibility, you have a personal responsibility, and you have a personal, I mean, a responsibility towards a team of people, even if you have one person. So now you're a leader.

You inspire, you guide, you teach, you help. Whatever word is fitting how your mindset is. But that's what you do, so please. Every day is important to stop in order to move forward.

Zach, a very, very good words, Patrice. Thank you very much. We all have to, we really do need to keep that in mind. back when you were getting started, I'm just curious, you've had any mentors or people that you follow to get you to where you need to, where you wanted to go.

Anything like that? Personal,

People were really, authenticity is good. I'm not going to dwell on it, but you know, that's the thing. When I was a kid, I was bullied a good amount. I was super shy. I'm super shy. You wouldn't know [00:18:00] now because the camera is my friend, but back then, not quite. And then I had a father that was not exactly an example of love.

So by being really tough, verbally and physically and all, It was more actually the, the, the way I engine that it was towards, I'm going to do great. I'm going to make my life a purpose. I've got to do something greater than life and larger than life. But it fueled me to understand that, no, I should, I shouldn't hear that I'm worthless.

I'm actually worth something. So even in the middle of my Not even shy. I was much more than that. I don't even know what word to use. I was like so alert. I mean, I was introverted to the point of like sickness and anxiety. And then little by little and moving to the U. S. really made me me. It was like my second life.

I had a second life at 18. Because suddenly I had my own life. I got to be in a culture where it felt like because it's new and no [00:19:00] one knows me and I don't know anybody it was a rebirth of some sort and that's why that that really what fueled me and I always had that in me to want to do something it was just an instinct right there so not so much a mentor per se or someone next to me to say yeah you're doing great I really felt my own guts took them and said all right how am I Making sense of all that, how am I learning from myself, how am I learning to love myself, how do I do, how do I acknowledge the love that I have for me, and how do I spread that love and it turns into something, and that's why coaching to me is supernatural, because I love taking someone from where they are until where they want to become.

It's a whole different feeling to when you're actually able to do that and watch them grow because you were able to help them or point them in the direction that just made it better for them. That's why I love doing coaching too. I love saying, if you do this, you're going to experience something similar to what I did, and then they grow from that.

And then they [00:20:00] become a whole new person, a whole different person that they would have been if they didn't get the information from you or if you didn't, point them in a specific direction. So they knew where to go. A lot of times when you're coaching somebody, they don't know what to do or where to go, but to be able to guide them into a place where you know that once they get there, they could continue growing on their own and becoming the person that they were really meant to be.

Of course,

mentoring is such a powerful thing and it's not just the game. You know it for some maybe it's an ego thing and but it's really about the quality of the value you bring and how The loss like this kid that I was referring earlier His name is david and you know looking at him turning from he just started college until three years later Three and a half actually years later and he's in georgia tech brilliant He only wants to be the president of this country one day.

That's how brilliant the kid is But to see the difference and having him saying, Oh my God, remember when I had this situation, I used to react that way [00:21:00] and now reacting this way or clients that I have that are extremely successful, but really bridging them into whatever, they were looking for, wherever they were stuck, whether, in their own life, personal, professional, and knowing that I brought value.

So now because of that, I kind of took that, that not and tied it, made it smooth and now they can continue and selling away, with the winds in their back, like pushing them forward. That is an incredible reward.

Absolutely. It doesn't get much better than that.

For sure.

All right. In hindsight, I mean, is there, is there a failure that you're actually proud of?

I mean, I'm like, I'm glad I had this failure. We touched on we touched on that a little bit earlier, but do you have anything else maybe that might kind of come to mind when it comes to something like that? My [00:22:00]

biggest one really except, to, I remember being at the lawyer's office, when he said, okay, you understand this is it, this is it, this is over.

And I was like, what do you mean? No, I'm sure there is a loan is what do you mean alone? You have 12 properties. There's no way there's no loan here and there's no nothing anyway, because nothing is worth, I mean, it's worth a fraction of what you it is you need to understand this is it.

You need to file for personal bankruptcy. And I thought, okay, only losers do that. I am not doing that. I'm so not doing it. And it's like, where are you going from here? That's the answer. And I, kind of tried to like, go one way or the other, he's no, no, until I had to literally, I remember sitting in the office and I was like, ouch, what?

I'm going to file for personal bankruptcy? How is that even possible? Yeah. And I did. [00:23:00] And guess what? I'm out. I actually got so close to my finances and it taught me to learn how to build even that when I saw my credit score going up and up by five points, by one point, by 10 points. I was so proud because now it's okay, I'm purposeful.

I'm mindful. I do it with a sense of Knowing where I'm going, there was a goal in it and that was really my, yeah, that was to me even bigger than losing it all per se on the financial side. It was the personal, my ego got crushed to a degree of no return at that very moment. I remember thinking, Oh my God, I can't believe I signed those papers, so yeah.

Awesome. That's it. It's not good, but it's good at the same time. And it's just like we said before, we really have to take that fall sometimes to get up to greatness.

Sure. And that's really what it was. I mean, because I was also extremely [00:24:00] disrespectful towards money. I was spending it as fast as I was making it.

At the end, I was actually really, I was spending it faster than I was making it. And it taught me a massive lesson and now I treat money very differently. And of course, I want to be even more successful than before. And I'm working towards that goal. And some of the things now is finally moving along.

Like now I'm looking at money very, very differently. So it taught me a great lesson. Yeah, for sure.

I think you're, you're looking at money differently, but you're also looking at other people and yourself differently than before.

Absolutely. A hundred percent. I mean, now it's like people I know come from me because I used to be so generous, but also my generosity was probably few.

I mean, I'm, I'm a good guy by nature. I was not doing it for being the, the, the, the, the celebrity in the middle of the group of my friends, but, there was a thing where it's yes, I'm inviting everyone and I'm paying the bills. And [00:25:00] as of for now, my friends are here in my circle for me, I have taught also myself to be authentic.

There are some other stuff in my life that I had to come to saying yes to and having to embrace it and realize, okay, the friends that are staying around me that means they're my friends. So they're really here for me. And that within itself was self mastery all the way.

Absolutely. If they're around you for you, I mean, you could tell if they're around you for you and, and not for, other maybe possibly even nefarious things, who knows, but you could definitely tell when people are around you, they're there for you and your authenticity.

and you, I could tell Patrice, you're very authentic about yourself and, and what you do.

I do, yes. And that, to the, to the point, because that's the thing. Often people, often, more often than not, and it's more kind of 95% of the time when people ask you their opinion, whatever it is, a girl that just bought a dress, [00:26:00] could you tell me how it looks on me?

Okay. And I'm like, one chance. Are you ready for it or not? I mean, for the answer and it's, oh yeah, yeah, yeah. Oh, so to get to realize that people around you and that's part of entrepreneurship, by the way, it's really knowing that you are not made for everybody and not everybody's going to love you and authenticity, which is spirituality, by the way, which goes back to it, meaning you embrace your own space.

Now you know that saying yes or saying no to something puts you on one side or the other. And America, that's the one thing, loves to put you in boxes. So now when you start being in none of those boxes, because it's I am me, embracing me. Now you're going to have friends, but you're going to have the trolls, the enemies, the haters, you're going to have all that together.

Especially now we're exposed to social media. You will have people that will throw stuff at you. You can't [00:27:00] even believe because they have nothing better to do. So my authenticity took me a long time because he was like, Oh, but you have a big mouth. You speak really loud and I do speak loud. I mean, yes, I do.

My pitch is high, but Oh, but you mean, or I'm like mean? Have you met me? No, what did I do to anybody to hurt anyone? I would even hurt an animal, or an insect, or I mean, it's like, what? That's not even, that's foreign to my nature. And I realize, oh, I'm a big mouth, or I'm loud, it really means you say your truth and it bothers me, or I wish I would be you.

Because there's a thing too, in the haters, they wish they would be you. That I can actually, yeah, look at a group of people, they asked me for something and, and it could be anything. It's random. The other day, my client takes me down and, it's a super luxury building in Miami. But for instance, I mean, okay, you want to talk about but so it was late.

Is that, [00:28:00] let me take you for dinner and then let's go down to the club and then have dinner and drinks. Okay. This guy shows up out of nowhere and So he comes and say, hi. And I'm all right. Hi, hi. It goes, Oh, Patrice, you, I love it because you say the truth, which I'm like, Oh, I don't think this is good. I don't think this is going really where I want it to be.

I'm here. It's 10 PM. I'm tired. I want to eat and have a drink. He goes, don't you think whatever his first name is, he's gay. I'm like, what, what do you mean? It goes, no, but if you saw him, like you don't know him, like you don't say hi to him, but you know, and I say, yeah, your energy, the energy about you.

Yeah, it feels like it. And the guy is defending himself. He said, no, no, I'm straight. And that's the thing. I'm like, first of all, I didn't say one way or the other. I've been asked something. I answered truthfully. That's an example, but [00:29:00] it's not like I'm, I'm not judging or I'm not, I'm not even doing anything.

I was sitting here anyway in peace, but because of my authenticity, that's the thing. I could have gone to the route of are you kidding me? I'm not mixing with this. A lot of people do that. You need to be politically correct. No, I look at the guy, yeah, I say he's all right, his energy to me was gay.

But that doesn't mean anything anyway, because I don't care, I don't know him, and Right now I'm hungry and I want my drink. So , it's, and it was, that, that's like a perfect example. And in any setting, when I told that to my friends, they're like, you answered the real thing. Yeah. I'm like, yeah.

I mean, he asked me. Yeah. The feeling, the vibe I received from him was what? He was gay. Yeah. But great. But who cares? Anyway, and, and, yeah, I was asked a question I answered authentically. And you see for most of those people then you get crucified for saying the truth and say, oh my god What? You know Actually the guy was really cool.

I have to say he reacted to say no. No, i'm straight. I love women I'm [00:30:00] like, all right, cool. I mean whatever floats your boat. I don't care But it's really the example of authenticity and again, it's back to the example of a friend and she's wearing a dress and i'm like No, it's too tight It doesn't go on you for this or that reason and it's even it's an assessment not a judgment And you came to me for my opinion, I asked you, I gave you one warning to say, are you fully ready for the answer?

Yes or no? You said yes. Now, let's go.

As a, as a creative or a creative type, we actually want to have somebody critique and be more authentic for us. I mean, it's nice to hear, yeah, you look, this is great, or this looks good, or I like the color of this or whatever. But what we're really looking for is, this is nice, but I would really do something like this.

I would love to hear a critique. More than hearing a, a yes guy say, yes, this is good because of course it's nice to hear yes and hear that's good, but I would like to improve on myself. And the only [00:31:00] way I can improve on myself is to hear the real deal, to hear that, if I change the color of this, you might have a better chance of accomplishing what you need to accomplish or, edit it this way or, or whatever it is.

I would much rather hear some kind of critique than a yes.

I ask an opinion. I'm fully ready. And I say, I'm fully ready. I mean, okay. I mean, I don't know. I'm like, please do so tell me, and this is the thing. Oh, then they'll tell you, but okay. But don't take it the wrong way or don't take it personally.

I'm like, okay. Unless my English just got really shaky. Suddenly I just said, I don't take things personally. In fact, losing it all was great for me. I was so nervous about being loved by everybody and I walk into the room and it's everybody love me and think I'm good looking or I'm wonderful and I'm intelligent or no I don't care because this is the thing it's part of it and so that and it goes back to that to [00:32:00] asking you know the question and being truthful it's the thing people always have to with the before the answer yeah but No, but I don't want to hurt you.

I don't want you, you to take it personally. I'm like, okay, no, please. And no one knows how to do that because this is a problem with society and social media has done a great job at messing it up, which is embrace yourself, be who you are, love who you are, show up as who you are. Eventually, one day you're like, okay, cool.

Today, I'm me. And then you get out there and especially with social media and all the trolls it becomes you get bashed for it you get crucified for it so of course now people are like taking their shell closing it back up and say all right oh no no no no no i'm gonna just play safe in the middle where's the middle anyway because at some point you will meet someone regardless that's gonna not stand you hate you Doesn't like you.

So at the end, you're still going to have to take a position one way or the other. So might as well embrace who you [00:33:00] are right here, right now.

And be authentic.

That's it.

That's it. All right. in your vast number of accomplishments up until this point, is there one that you're actually really super proud of?

Yeah. Loving myself. Yeah. Everything I did, that was the longest journey. The longest journey, like what I just said, not taking things personally. My God, I used to take everything to heart because I'm super sensitive, I'm a creative, I'm an artist, I'm an intuitive. But it doesn't mean for that, that, I mean, I forgot the part of loving me.

And yeah, loving me is the biggest accomplishment I did. Like really truthfully saying that when someone throws something at me or criticizes me, it, it doesn't even faze me because I'm an artist. There is enough people in this planet to connect with, that's why when you build your community, and I'm going to give you a quick data, and that's [00:34:00] JB who who had this mastermind, and I belong to it, and that's how I understood going from where I was to digital, and creating a one on one relationship into a form of selling it multiple times through through digital.

And. One day we were talking actually about the popularity contest how hard it is to be you to to embrace you And he said all right What how many people do you think likes you and how many people so? Most of the group we were about 17 people. It was a really really high level mastermind And we all said just about 50 50 some maybe came 45 55 and he's like, all right Let me break the news to you 80 of people either day Dislike you.

They can't stand you. They hate you. They would throw something at you if they could. So that's 80%. Oh, wow. So only 20 percent like, oh, no, no, no, no. It's I'm not finished. 10 percent of the remaining 20. Now, one way or the [00:35:00] other, they don't hate, but I don't care. So you're here, you're not here, but I don't hate you.

They just don't care. All right. Oh, so 10 percent love? No, not 10 percent love you. 5 percent are actually kind of interested in what you do, kind of go for what you do. Maybe you have a community, something for sale, you have a podcast that you do or, and they'll listen to you on occasion. They'll buy something from you.

Maybe, maybe not. But they're not attached to you you're part of their world and yeah on occasion suddenly they say they hear something from you that resonates with them but they're not your following like following okay so what's left five percent so i'm thinking i mean everybody of course like five percent of people yeah but those five percent they're gonna buy everything you do they're gonna listen to everything you have to say they're gonna want to interact with you they're gonna love you they're gonna respect you okay [00:36:00] And then he took the example of America.

He's like, how many people are in this country? All right, 360 million or whatever. Okay, just make it 5 percent of that group that you want to know. 5 percent of those people that market, and of course, it narrows down into who is your avatar, who, who you're speaking to, but it's still 5%. And then he took it as an example.

I did a pyramid schematic on the, on the paper, graphic. To understand that if you have a hundred people every month that will buy what you have, follow what you do, go to every one of your webinars and seminars or whatever you have, a hundred people, you're a millionaire. And when you put it that way, and it was on, smaller price ticket items.

And I was like, Oh, okay. Looking at it that way, suddenly to me, that was, that had really helped me, actually in the process of [00:37:00] loving me, and it's funny because it was a piece of paper, the example was very, very simple, but I got to realize, he's right. Where is that quest of being always loved and, and cherished by everybody?

I, no, I actually, no, I don't want everybody to love me. It's fine. My community is all I need. Whoever is in that circle, it's because they are attracted to what I have to say, what I offer, my value, proposition, whatever it is that I have that they're attracted to. And that's enough. And that's good to go.

Same thing with your friends. Who wants to have 20 million friends? Having five is a huge amount, in one's life, like five people you can really count on. It's enormous. So there you go. So that to me is the biggest accomplishment to be able to come to that place authentically, really saying, I really don't care.

If, or someone say, Oh, that girl, that girl said that about, yeah, okay. Can we move on? What are we going to have for dinner? And it's it, and it's, it's very easy for me.

Yeah. There is actually a [00:38:00] book that you can read called a thousand true fans. Okay. And that's really all you need.

You don't have to have millions of followers of people to, to, at least make a minimal living, but then you have to see the quality of those people. Are so much better than having, thousands upon millions of fans, just have a few that are really fully meaningful. And then from there on, it just grows.

You're right. Actually. And it was not a hundred, by the way, that was the one mistake I made. It was a thousand. Yeah. JV got it from the book. I know because he reads a ton. Yeah. That was a thousand people, but you know, a thousand people in America for the market you go after that's what you need. Yes, for sure.

All right. this is going to be an interesting question. Now we've actually answered this question once already because you were on my podcast segment of undiscovered advice, but I'm going to do one here too. If you were to just run into [00:39:00] somebody who is just making the leap into entrepreneurship, what kind of advice would you give them?

Yes. Ready. Are you. And when I mean ready, yes, I'm sure you're passionate, you're excited. Your enthusiasm is oozing off you great. But the problem with that also that enthusiasm could just blind you and too many people do it and the statistics speak for themselves every year. It's literally now I think it went up to 93 percent of entrepreneurs fail the first year.

That's enormous. Only a few are, dividing the dust and able to get up and continue. Most of the people it is because they come unprepared. And again, I understand. And often because I actually speak in colleges to international business and entrepreneurial groups and, and it's this thing, oh my God, I got this idea.

Okay. And the first thing is that is the biggest one. [00:40:00] Okay. Question. Yeah, go ahead. How do I make a million dollars the first year I open my business? Oh, why not that question? Which I had asked a million times. That million dollar question was a million times. And has been. It is not that. If you are obsessed with already your balance sheet and how much money you're going to make, you could just stop it now and save your efforts, your money, your blood, your sweat, everything in between.

Save them. You are gonna fail. And that's important to understand. Now you start with where is your passion because your passion is, I mean, it's crucial because every day of your life. Now, if you're an entrepreneur. There is no more weekend, hours, office hours. Oh, you're going to be the first one and the last one.

And then when you're going to have an office, you're going to clean it too, by the way. You're going to empty the garbage because there's not going to be budget for, somebody to come around or a team or company [00:41:00] to come and, and no, no, that won't be happening. So it is crucial to identify your passion.

To put in writing, what is your vision, mission, and purpose? And third, where is the money from? How much do you have? And now have you done that balance sheet so well that you know how much money you need for your overhead, your marketing, possibly some help, often entrepreneurs start on their own, so they don't have a salary or an employee, but whatever expenses need to go, maybe.

Equipment machinery, whatever it is that you choose to do or, inventory, maybe if you're a retail thing, but you need to have those three things. So, so clear passion, where are you going with that on a balance sheet and where's the money and how much do you have at hand knowing that money, by the way, just to give you a perfect landscape is you need to have [00:42:00] money for a year of operation.

And of course, when they say, Oh, I'm going to succeed the first month. Yeah. Okay. Wishful thinking. It can happen only, and only happen in 3 percent of the cases that people make money the first year. I was a lucky one. I did. And I was lucky, but I mean, I very specifically chose where I opened my first business.

But yeah, actually two years later, I was making a million dollars with a 1. 2 million of sales. It's not profit, but I, so, but it, it's rare. And that's the thing, the whole million, because when they hear my story and I say, Oh my God, you made your first million, you were 21 or, and I'm like, no, I didn't make my first million, but I did make it in my business.

Yes, I did. But that's the thing. And I know again, being an entrepreneur, there's something so exciting about it. The idea of being on your own, no one is going to tell you what to do. It's huge. It's huge. But it comes at a price. So to minimize that price, you need to [00:43:00] have those three things, because if you're not passionate, remember that six days a week, you're going to be working like a dog, you will.

And it's going to be the emails and the emergencies and the problem that you didn't foresee. And now they're in front of you. And how do you clean that, problem with a solution? Now, if you didn't calculate clearly and put on a piece of paper, how does that business looks like? And now you miscalculated the money that it is and now you cannot pay rent.

Ooh, that order just came in. Ooh, I need to repair that. No money. What do you do? You shut down the business and you're done. So it's very important.

Absolutely. And we have to kind of take into context how much money Would actually make us happy. Would a million dollars make us happy? Yeah, probably.

But really if you think about it if I was just to bring a hundred thousand into my life That would change my life completely. I don't need a million dollars. It doesn't really have to be that But it's just [00:44:00] the quality of what you have to come up with and your mind Your mindfulness of what you actually need to be there And make you happy it's probably more doable than trying to get to a million dollars in your first month.

For sure, that million dollar thing drives me nuts because that's the problem of the world. I've seen it, I see it with my friend's kids, or my client's kids. But the people that touch my, but the kids? Oh, the first question, what do you want to do? Oh, I want to be rich. Oh, but you know what? Good luck with that one.

By the way, if you have a recipe, I'll buy it from you right here, right now. Seriously, I'll make you an offer because it's like, what do you mean? What do you love doing? I don't know. I'll be a luxury realtor. Okay, I'll be the whatever comes in their mind. And I'm like, okay, okay. But now, okay, that's what you love doing.

No, I don't care. I want to make money. You don't care you want to make money doing something you hate or do something you don't [00:45:00] know enough because by the way with passion comes knowledge and people come to you because now they can trust you and if you're not passionate about what you do by the way entrepreneurs good luck with that one too because if you fake it until you make it the whole rule especially in LA they love that fake it until you make it yeah to a degree we sometimes embellish a little bit at the beginning yeah we do But chill, because if you spend your life on faking until you make it, that means you're a liar, you're disaligned with who you are, and by this misalignment actually creates what?

This vibration that you are actually exuding, and because we are reactive beings, we're made out of 75 percent of water, we receive vibrations from one another, just like music next to a speaker. It's the same thing. And by doing that, and that whole faking thing, no one wants to be next to somebody faking.

If you're passionate and you talk about what you do, so with so much love that people are going to [00:46:00] want to listen to that story. And even if they don't, maybe on occasion, you're not going to be up to part on everything, but that level of passion will definitely drive now their trust. Because for any transaction, I don't care if it's dating, I don't care if it's a business, whatever it is that you do.

It's transactional. And for that transaction to happen, you need to trust, you're not going to marry someone just because you just met them and they look good, they look hot, they're a 10 or whatever it is. It's about, yeah, I know I could see me being with that person for the rest of my life. Or I can do business with this guy or with this girl because yeah, there's a level of trust that's there.

Yeah. I think we can do something good together. Now if you think this one is a ponzi professional, what are you going to do? Run the other way. Same thing for you. Don't think you're smarter than others because then you're going to meet someone who's going to be your master. And when I mean that, I don't mean that in some [00:47:00] fun sexual way.

It's going to be someone who's going to call you on your bull and say yeah, thanks. I'll pass because I could tell that everything you just told me is not even real. And that's the thing. So be that passion drives you far more than a good conversation. It actually going to build your community and your business.

Well spoken, Patrice. Thank you very much. That's amazing. Applause. Applause. Yes. There you go. All right. What I'd like to do here is with all my guests on my podcast is to get a 6 month goal for you and your company. So where, Patrice, where do you see yourself in your company in the next 6 months?

That's a great question because it literally all happening. It's happening now. Like I just hired a digital agency. So that's for the coaching, which is a nine weeks executive coaching. And now we literally just putting [00:48:00] everything together. We're actually finishing. We have another two weeks of really tightening everything together.

So then we can start the promotion. And then a few days ago, we started the promoting and that's with my team. To do the now the online course. Which is do it yourself, although actually in it, I'm throwing for people that are buying the course, I'm going to actually, because I feel like they cannot just do it on their own.

So it's 25 modules, five more, five videos per modules, and each of them is an exercise and some of them are super deep. So what I do as a bonus on top, I'll throw, I'll throw the fact of a meeting at the end of the module and say, Hi, how does it look? What did you do? How did you do? And I said, so in six months, I want to have done so great with it because more so than the money and of course money is part of the, of the, of the engine, but it's really saying, finally, now I'm helping to a [00:49:00] greater level and I've understood clearly my, my USP and that is within itself, like in six months, I want to have hundreds of people in my community.

I really want to get on. Doing private events with just a group, have a private group where you got to be a member only because you're truly interested in what I do and building your brand and being able to understand your message and all that. And so in six months, yeah, I'd love to have a private group, a good amount of people, just even a couple hundred, and that's the thing, again, quality over quantity.

And that's something really important. I'm not looking like you said. I don't want a million. Yes. No, I want a million followers. Yes, but often it's misconstrued as if I have a million followers, that's great. I look at the engagement. The engagement is horrible. It means nothing. Someone clicking like on your picture does not engage him or her to become your follower.

[00:50:00] They are your follower because you fall into the pit of other whatever you're selling or showing or sharing. So that's why to me, it's more important to have super quality, less people, but in 6 months, if I end up with a couple hundred people, super engaged, then I'm going to do private events for them, whether online or in person upon this is going to start developing, but that's how I see it.

Fantastic. So what I'd like to do with you produce, if it's okay with you is I'd like to actually follow up with you in 6 months. And see if we've actually reached some of those goals. Is that okay?

That's great because that's another thing when you're it's super tough. You're on your own kids You better understand that this is not someone who's gonna say.

Oh, you're doing a great job. You're so wonderful. You're amazing No, I will If people speak they're the trolls and they're gonna take you down So now we have established you need to just [00:51:00] overcome that because who cares those people they can go away or another planet or I don't know disappear and it doesn't matter but you have to understand that very fundamental accountability is something you can only find within your heart and that's why again if you're passionate passion is how you build a trust that is spirituality because that means you are aligned and every morning if you stop your mind You That's how you do it.

And accountability is the hardest thing. And I'm a very resilient guy. But I actually with social media, like a couple of months ago, I stopped posting. I was, I just had it. It was a moment in time. And I had a couple of weeks where it's like, and it's okay. It's only human by the way. It's not like you're horrible.

Oh my god. I'm giving up No, you're not giving up, but you're taking a step back because it's going up and down your emotional roller coaster You better be ready for it. You're gonna have the highs of one cell even one cell you're gonna be [00:52:00] like, yes I have something And the next day Something happens, it takes you down and it feels really?

And that's fine. So I love it. Accountability is absolutely, I love it. I want to be called on my words and see, in six months you say, okay, and give you the truth too. Give you some story that I want.

All right. All right. So we're going to follow up with you in six months and see how things turned out.

Okay. All right. Patrice, this is your time to shine now. This is the time where I want you to advertise yourself. Tell us how we get ahold of you and all that good information. Okay. Ready, set, go.

Yep, yep, yep, absolutely. So, you can just go on my website, which is imageimpactindex. com. So, the three words are all together dot com.

And that's the basis of what I do. You're gonna, see what I'm, what I'm, I mean, what I what I do every day. There is some podcast actually on it. And, it's how to build your brand. So, You can [00:53:00] always connect with me directly because I'm very, very good with my community. So my email is info at talk to patrice.

com. So that's my email. And that's where I receive, the request from, I don't know, I'm going on a job interview. I'm stuck. That's place. I'm going on a date. It's promotional review. I'm pitching a client. Whatever the question is, please. And on Facebook, you go to image impact index. com. I actually have a private group there and it's your appearance, your brand, your impact.

And that's the private group I have. It's 400 people, not too big, just enough. There's a ton of content in there and that's how you can find me. And my name is Patrice B A T R I C E B E Z O B I S I O T because I know the French thing, it's not always easy for everybody. And that's how you find me.

Fantastic. And what is the name of your course that you just finished?

It's [00:54:00] a, you only have a nanosecond to make a lifelasting impact. So this is the art of brand of building your brand.

Perfect. I'd like to do, if that's okay with you is put a link in the show notes. So if people want to take a look at that take a look into that course, they could do it really easily.

And I'll do even better because that's something I'm doing only for, for my private people. If they subscribe, they will get actually, we just put a week of content because I want to deliver valuable for saying, Hey, something for sale. Yeah. Okay. It's great. And it's fun. And yes, we want to succeed at that too.

But before that, you're going to actually discover who I am. You're going to understand how that works. So. If you, I'm going to give the link to Jesse and that link click on it and you're going to be in my email list and that's a private email list as of now because I'm only doing with the, with my the people that are in my email list because I want to stay focused on who is really responding to it and who's truly engaged, but you're already going to have already a good amount of [00:55:00] You're going to have some tips and tricks.

You're going to have seven podcasts. You're going to have, I mean, there's, there's a bunch of things that you're going to receive my book. I'll give you my book for free, the PDF of my latest book. You'll get it for free. So yeah, some good stuff.

All right. All right, Patrice. Thank you. Excuse me. All right.

Thank you so much for coming on to the podcast. I really super appreciate your time.

Oh, thank you very much. Thank you, Jesse, for having me.

Absolutely. All right, school believers. Thank you very much Y'all have a good evening. Make sure you stay tuned for the wrap up. All right, everybody. Thank you. Bye. Bye

All right, ladies all right ladies and gentlemen that was patrice Patrice is awesome. I really love his message. I really love what he's doing and listening to his story his origin story How he went from from the top of the top to the bottom and then all the way back up to the top of the top Again, it's great to hear that people actually have that kind of resilience like he was talking about earlier [00:56:00] To be able to come back out of those low parts to get to the high parts That we really want to be at.

I love that. He's put out a couple books and And I can't wait to talk to, I can't wait to see more about his course that he has, that he's put together for us. So make sure you go into the show notes and take a look at that.

Okay, so a little bit more about what's going on with me. , just to be completely honest with you. I haven't had a whole lot changed since the last episode. still working on a lot of different things, but, , not a whole lot to report at this particular time. So we're going to cut this one kind of short. Please like, and subscribe and do all that cool stuff that needs to do to spread the word to new entrepreneurs about this. Podcast.

I hope I can get out there and just help more people. All right. School believers. Thank you so much for another episode and we will see you next week. Bye bye.

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