Turning Your Podcast Passion into a Profitable Business: Tips, Strategies, and Entrepreneur Coaching with DJ Scoob

DJSkoob: 1:11

Welcome to the Undiscovered Entrepreneur, the podcast where brand new entrepreneurs come to life and could quite possibly be discovered. Join me, DJ Scoob and the rest of the Scoob believers as we help these new businesses become a reality. And now, WAYYYYYY, we go.

Djskoob : 1:41

We now join DJ Scoob and the coaching of Jose, co-host of We Like Movies podcast, already in progress. Your podcast is what we're talking about today. right Yeah, that's right Okay. so it's you, Juan, right Yeah? And who are the other two guys.

Joe: 2:01

Kevin and Mark Kevin and Mark.

Djskoob : 2:05

Okay, kevin and Mark, if you're going to end up watching this, hello, Okay. so I'd like to know I may? I listed a couple of your episodes.

Joe: 2:15

Yeah.

Djskoob : 2:15

All righty, and I'm kind of trying to get an idea of where you wanting to take this. I mean, where's your ultimate goal with your podcast? Where you want?

Joe: 2:24

it to go. So our objective as far as what we're trying to do with each episode is really just trying to entertain. We talk about movies, but I would yeah, i mean I would just say like trying to just be three buddies talking about movies, trying to get each other to laugh, to be funny and to entertain while providing maybe some insight and just providing some good content for what we're trying to do for our audience. So I mean, our long-term goal would be would be to, yeah, be able to generate some ad revenue or something to build some monetization to ultimately be ultimate goal or dream would be to be able to sort of do something like this full time, you know.

Djskoob : 3:19

So you want this basically to be your like side hustle, or it could be even be your full time job.

Joe: 3:25

Yeah, yeah, i really enjoy. I'm sort of the most kind of committed at this point to a bulk, bulk of the work, and this really is kind of a dream of mine. So I would say that, yeah, i have other ideas for other podcasts and other interests and so would, yeah, i mean, if there was a way over time to, yeah, definitely side hustle would be nice, but then eventually, yeah, being able to be in a full time type of creative position like that would be great.

Djskoob : 4:03

Okay, so tell me what's in your mind. Is there some specific things you want to go over? Are you just, i mean, is there anything you'd like to talk about as far as what you maybe want done, that I can possibly help you with? or?

Joe: 4:17

I mean that. No, i felt like you gave some helpful feedback. Just about audio I have to listen into an episode and some things that we're aware of, but it was a good reminder, you know, and there's certainly things that we're working on. I mean, the way to be honest with you, the way I kind of see it, i kind of feel like there is no shortcut, and so I understand that this is about consistency. Right, it's going to take time, years, you know, years and years. In fact, i'm encouraged by what we've done in just about a year, and really it's really just been since probably the end of last year that I've really started taking it more seriously. So in, you know, in these months, i've been really encouraged by kind of the progress that we've made, and so I feel like, again, just maintaining that consistency over time, finding ways to improve, you know, both the content as well as just the quality of our product, finding ways to engage with our audience, you know, expanding into some promotional type of things to, just over time, kind of build our audience. So at least that's the way that I see it. I don't know how, you know, if that'll work, but yeah, that's kind of where we're at. I mean for me personally. Like I said, i do most of the work And so some of the biggest challenges right now for me are that I only have so much time to do these things. So now, for example, we're moving and we have moved into not doing just audio but doing video as well. So with that comes now a little bit more editing and that sort of thing. So there's just only so much time that I have to do those things. So probably down the road would want to build a system and maybe try to continue to find ways to automate the process or to just make things as efficient as possible while I continue to have limited time. And then, yeah, like things like producing a trailer for the show, promotional videos, things like that are probably things that in a direction that I'd be looking to move into eventually. And then, just on the other hand of you know, it's a combination of I'm more sort of creative but I'm not necessarily the most technical. So even with those things that kind of take, you know, like you brought a buzz sprout as a potentially good tool and whatnot. So, yeah, i'm able to do most things as far as editing or whatnot, at a pretty basic level, i would say So, yeah, i don't know. That's kind of at least where we're at, and I was, yeah, just maybe just more curious and learning. Exactly you know what you'd do or what you've been able to do for other people that you've worked with, and then kind of just hear about that.

Djskoob : 8:12

Okay, so that gives me a little bit to work with here, and that's good And those are some good questions. Those are actually a lot of common questions that I get when I talk to people like you about their podcast. Time is always a big issue with a lot of the people because a lot of times it's a one person or two person show plus they're doing a bunch of other stuff, work and things like that. So time really is kind of a key thing. Building a audience is big. I mean. one of the things is getting engagement from your audience and trying to figure out how that works so you can understand what your listeners actually want in your show. that way you can cater your show to them. And consistency as a big cake too. Question when you say consistency, what do you mean by consistency? Because there's different ways of thinking about consistency.

Joe: 9:03

Yeah, so that's, i think… For us, i think mainly I'm referring to, you know, maintaining our flow of content, you know. So we have updates that we, you know, release our episodes. Yeah, so mainly I think it's consistency there, but also just kind of stick to it, you know, sticking with it, you know, like I said, because it's a journey and really a marathon, you know, even if after another year or longer than that, you know, it's maybe not where we wish it was, kind of just maintaining a level of commitment. I think what you've said about engagement and being able to assess from your audience, you know, making those adjustments, but, yeah, i guess I just mean more of like a long-term commitment to, and a sort of resiliency and just commitment.

Djskoob : 10:33

Okay, so that's a big part of consistency. The other part of consistency it's brand consistency.

Joe: 10:40

Okay.

Djskoob : 10:41

So you'll see a lot of what I do is very similar in every other aspect and every other social media or whatever I do, You'll see something that reminds you of me. For example, these guys behind me here that's my logo. You'll see these everywhere, No matter where I'm at, whether you'll see either this or you'll see this, which is my piano tie. Now, this is just an example. I don't especially go out and get a piano tie, but I mean it goes.

Joe: 11:11

Oh, wow.

Djskoob : 11:15

So it's these little nuances that we have in ourselves that are about you, that you need to have consistent in everything that you do, so a little piece of each of you you can mark. You need to get together and find some piece of you that all cohesive, that you can put on everything. That's a little watermark or just something that says you and have that consistency to help you with your personal branding. And when you have personal branding that's consistent, people will see this symbol or whatever it is and say, oh, that's these guys. Yeah, i love these guys. It reminds them of you And that's going to help you build a lot of following, because people are going to see you everywhere, even if it's just a little, i mean, i could just put this out there and people know who I am right, it's kind of the same idea. So having not just consistent shows and consistent content, but having consistent branding is going to be a key element for you guys.

Joe: 12:21

Okay, that's a great point. So let me ask you along those lines, what are your thoughts about the title of our podcast?

Djskoob : 12:30

Just out of curiosity, So I'm actually surprised you guys got it. It seems like so simple, it's very rememberable, and I'm surprised nobody else has got it from you guys yet. Like it's on Twitter and it's already there and nobody else has snatched it up. So usually when you come across something like that, that's actually a pretty good sign. You want to have something that's simple and rememberable, so I don't see anything wrong with it. If it's something you guys want to roll with, hey, roll with it, i like it. So, but using that as part of your branding it's going to be what's helping you. Like the cover art that you have, the clip art that you have on your Twitter, use that. That's simply totally right.

Joe: 13:21

Yeah, yeah, that's what I mean. So we did get some feedback that was just saying because we used to have just that same cover that when we uploaded a bunch of all of our episodes to YouTube, for example, i just used that cover for all of them, with just the audio there, and we did get some feedback that just said it's helpful. It's actually more helpful to kind of change it up, and so I started kind of custom making each of the covers for each episode, but sort of preserving that, like you said, as a watermark, that image on each of those covers as well. It kind of changes colors, but the idea is yet to have that image there every time. So I know, i see what you're saying.

Djskoob : 14:12

Yeah, now, when you're doing YouTube, it's going to be different than the podcast when it comes to presentation, because YouTube's more visual, so they're going to want to see something happening. Where we're podcasting is just audio, so they're not really looking at the screen to begin with. They turn the phone off, they shove it in their pocket and they listen to everything they're going to say. So, having something change, even if it's just a still image, having something change quite often like every five to seven minutes I know it seems like a lot, but every five to seven minutes, some kind of change happening on the screen that still has your logo mark, say in the corner or something like that, might be something that somebody's trying to tell you something about.

Joe: 14:50

Yeah, Well, now we're just doing video. So actually we have an episode coming out at 1 AM which will be our transition now to, depending on what platform you're listening on, you could get just the audio version or you can get us over a recording, which we've for now. We've transitioned over to the other two, riverside, which seems to be a really good platform. Right now We're using the free version, but as we're kind of trying it out, but yeah, i would like to get onto the paid one, which you know it will just allow us to do a little bit more.

Djskoob : 15:43

Riverside's good because it'll actually record. Now I do this on Zoom, but I think Riverside actually records everything separately. So if there's a way I'm not sure if you have to pay for that or not. I'm not too familiar with Riverside, this is just what I've heard from my editor is they're able to record each person's camera separately so you can flip between different ones and edit between different ones at different times. So it's a little bit easier and it's a little more smoother. So that's good. Are you guys just basically recording yourselves? Yeah?

Joe: 16:16

recording.

Djskoob : 16:18

Are you just basically recording?

Joe: 16:19

yourself. Yeah, i'm just recording myself, okay, yeah, yeah, it records each one locally in each's own device. But so, yeah, yeah, it's definitely better than we were using Microsoft Teams.

Djskoob : 16:40

Oh yeah, i mean me myself. I use Zoom, obviously, and it cost me 15 bucks a month and it does all that.

Joe: 16:53

Okay.

Djskoob : 16:54

Yeah, it's not too expensive. The other thing that I want to go over is time, because that, like I said before, time is really a hurdle A lot of us have to go through, especially me, because I actually work two full-time jobs on top of podcasting, on top of entrepreneur coaching, like I'm doing with you. So time is a huge thing for me, but I've learned to be able to control it enough to where I could actually do all these things and still be able to produce what I produce. So a lot of what I do, i reap purpose content. So one of the tools that I use to repurpose content is Descript. I'm not sure if I mentioned that one, too, or not, but what it does it gives you audio video and a transcript all at one shot.

Joe: 17:45

Okay.

Djskoob : 17:46

So all you do is download the audio into Descript. It gives you all that capability and it does it all in one time and you could actually export whatever you need, wherever you needed to go, from Descript to, say, youtube or to download it to the finished product, and then you could send it to Buzzsprout or anything like that, and then you use the transcript to actually do your video editing. So if there's something you don't want him to say, you just highlight, delete it, open it, delete it right out of the audio and video all at once.

Joe: 18:19

Really.

Djskoob : 18:21

So I'm actually using that also to make YouTube shorts, because all I have to do is delete the parts that I don't need and just the one couple of sentences I do need, and then just flip the thing to portrait and boom, it's gone And it automatically puts subtitles in there for you and it has some. it has sub templates that you can use for cool, nifty things happening on the screen.

Joe: 18:45

Yeah, and you pay for that Awesome 15.99 a month. As the ESCRIPT Yeah, descript, yeah, okay, and if you want, i'll show you. Yeah, i yeah.

Djskoob : 19:00

So you can take a look at it if you want.

Joe: 19:02

Okay, yeah, yeah, yeah, for sure. Yeah, that was definitely a great insight. That again, i hadn't realized the value of having that transcript for SEO. Yeah, but that makes a lot of sense as well. Yeah, i wasn't aware.

Djskoob : 19:22

And then that's what I use for a lot of my SEO. I'll put it not just in the, in my transcript, but in my show notes too. So I got it in. I actually have it. I have it in my blog. I use it as a blog as well too, so I kind of gather it in a couple of different places on my website. What are you guys using for your website right now? WordPress, wordpress, yeah, i think I saw that. So WordPress can get complicated For me. I mean, you might be really good at it. I actually use something called PodPage, and it's actually a website built specifically for podcasting, podcasting websites. It's specifically built for that, so you can actually put guest notes, your transcripts, it automatically downloads your newest episode into the website And it has a lot of great tools. That saves you a lot of time having to go back and forth and try to input things into WordPress unless you have it automatically done. Like I said, i don't know a whole lot about WordPress, but it has. But PodPage has a lot of automations where once you put out an episode, it actually downloads it into your everything you need on your website.

Joe: 20:46

Mm-hmm. Yeah, i think part of the idea with what which I want to ask you about newsletters, but part of the idea with which is having the website was to be able to create some additional content. So, both allowing me because I do, i write so maybe writing essays about films or lists, so some additional content to kind of go along with just the podcast. So I definitely will check out PodPage. I mean, our website it's pretty simple and it's fairly easy, but, yeah, it is another step. So if PodPage might be something that might make that process more efficient, that could be good.

Djskoob : 21:46

Yeah, And it has. it has blog capability. So I mean, if you want to do that extra content, you throw it into the blog.

Joe: 21:54

Okay, yeah, got you. So yeah, are you, are you currently involved in, do you like? do you have a newsletter? I just kind of keep seeing seeing that popping up on Twitter, people promoting that, and so, yeah, i'm just curious how effective that might be.

Djskoob : 22:13

Newsletters have been making a reassurgence lately and I've noticed that too For quite a number of years. Newsletters kind of fill off the fill off the world map. For some reason I guess people didn't have time for it or whatever. But I'm noticing people now are actually putting more thought into the newsletters and more niched information into the newsletters and using it as another form of being being discovered. So I think, as long you could write a low newsletter, it's not a half to do, it's not. I'm going to be honest with you. It's not very high on my you know to do list, but you'll see it. And I think another reason why you're seeing newsletters a little more often is because people are using chat, gpt to make them. Oh, you're okay, So now there's a lot less time that needs to be actually written, need writing them. So people are putting them up because they can't. I think I don't, because I mean, i'm going to be honest with you. I do use chat GPT for some minor things, like my show notes. I use chat GPT for it just makes things a lot shorter for me And it still gets the point out, and I still do changes a little bit to to make it a little more comprehensible to what I'm trying to accomplish, because it's not perfect, but that's just about it. Really, okay, that's a lot of uproar about it. It's not, you know, you're losing the human touch or anything like that. I'm just using it as a tool. Yeah, about it. But you see, a lot. You're going to see a lot of these newsletters that are being put out right now And a lot of other things like blogs and and even full, full fledged books are being written by chat GPT now. So I mean, i think that's why people are doing newsletters a little more often, because now they have the capability and time to be able to do it, because all they have to do is throw a sentence and chat GPT and all of a sudden it's there. Yeah.

Joe: 24:14

Yeah, I got you. Yeah, Well, and I and so and so people are monetizing the newsletters like you subscribe, you know, per month to receive that or whatever, per week or whatever to receive it every week.

Djskoob : 24:27

Yeah, there's, there's ways to do that. I mean, if you think it's something personally, if I do put out a newsletter, I'm going to put it out for free, but I'm going to ask for emails And start an email list. And I think that's another thing too I was going to go over with you as maybe putting together an email list of your, of your listeners, if you can Have you heard of that at all, an email list.

Joe: 24:51

No, not in the context of the podcast. No, okay, so you can get put together an email list.

Djskoob : 25:04

There's a couple of ways to do it. There's two of them I recommend, and that would be convert kitcom and system STY. Sm E M E It's an assistant with an E on the end of it Org, i think it is And basically what they do is they? they help you construct a landing page and then you send your guests to the landing page And you say, if you send up on my landing page, you get this content for free. Just need to put in your email address. So now you're collecting email addresses from these things that are free, and now you have direct contact to your listeners. So and the instead of DMing your listeners, on say, twitter or anything like that, or sending out a tweet and hoping they're going to get it. You actually have a way to directly contact your listeners. You actually have a way to directly contact your listeners and ask them questions about your show or whatever you possibly could, and then you could set up a subscription for your, for your newsletters, if you want to, or you could put a Patreon together and have bonus content, which is I'm doing that and that, and I'm also doing it in a company called NumoSpec, which is a new thing for me And that's pretty awesome too. It's a community, basically is what it boils down to. So there's different ways of doing it.

Joe: 26:34

So are you like? is Buzzsprout what you use personally? Is that the platform that you're utilizing?

Djskoob : 26:42

Yeah, Buzzsprout is my, is my platform for, for my host. So that puts me out that puts all my everything out everywhere, puts it on Spotify, puts it on iHeart radio, itunes. It does all that for me and I'll have to just click a couple of buttons. In a way, i go.

Joe: 27:02

So the issue that I, one of the one of my frustrations is that so I'm using Anchor, which is now Spotify podcast for Spotify or whatever, but I I don't know who's listening, except for YouTube. Youtube on that platform it shows me who's subscribed, yeah, but outside of that I have no idea who is listening. Even even even when I go to Apple to look at their analytics, i can't, i can't see that either. So I just feel pretty blind. You know, in that, in that whole process of just not even knowing who you know, i kind of see numbers going up, you know and listens. I don't even know necessarily how I see. I see listens and plays, but I see a lot of podcasters that are mainly looking at downloads which I don't, i don't even know. I think Apple gives you at least that figure of downloads, but but yeah, so so in terms of tracking some of that, i think that that's a huge blind spot.

Djskoob : 28:31

Okay so I'm going to share my screen with you. Okay, let's see here If I remember how to do this right Here it is right here. Perfect, all right this. I just happened to have this up. This is my buzz sprout, right here, do you see it?

Joe: 28:51

Yeah.

Djskoob : 28:51

Okay, so right here. Well, i'm in the way here. I got a movement. Okay, right, here's my stats. These are this is all my downloads per day, so I could see what my downloads are right here. You see, i had this big spike right here 42 downloads of one day. That was a good day. So, but now the definition of an actual download. a listen is a download.

Joe: 29:20

Okay.

Djskoob : 29:21

So what a download means is if somebody presses to listen to your podcast and they're on there more than two seconds, the system will actually download the episode into their listening apparatus, whether it be a phone or whatever. So that's considered download, because the automatically downloads into their system.

Joe: 29:40

So every listen is actually a download.

Djskoob : 29:43

Okay, so now Buzzsprout will actually give you a daily count of listens, or downloads, as it were, and then it'll also give you where the downloads come from. You see, i'm actually mostly in good pods right now.

Joe: 29:59

Oh, okay.

Djskoob : 30:00

All right, there's some Apple podcasts and this is just like my last five episodes Buzzsprout my Buzzsprout actually has their own pod player And their own website that you can actually they actually put on there for you too, so you can actually use their own provided website if you wanted to. But then they're Spotify too. Here's my top episodes, right here on the left 977, 7776. And these are my top episodes, are for all time. Right now Even has a podcast predict where it'll predict your next set of downloads for the week And then you can see where it actually has. You could go right to the website you need to go to for these. These are my three tops, so I have these here. So if you want to look at the dashboard for Spotify, if we want to look at this pod, the dashboard for Apple podcasts, it's right there on a click And then you can even go see. Is it here? I gotta see. I haven't done this part in a while. Let's see It actually. Oh, locations, maybe these locations? Yeah, here we go, check this out. It shows you where the downloads came from In the world. Yeah, very cool. So you see, i have Pennsylvania, maine, you know I have some in Jamaica, uruguay, and it breaks down here to cities too, so like Virginia, arizona, reno, nebraska, so it actually even breaks down where the downloads are coming from.

Joe: 31:51

Okay.

Djskoob : 31:52

So I know you're going to a little sneak peek here. This is my next episode coming out Coach, the coaching of Joe. This is the one that just came out now. It came out today And this came out last week, and so on and so on. So it gives you a lot of capabilities. It also gives you something called magic mastering. Now what this does that it actually helps with the audio quality when you download it with them. So automatically smart adaptive leveling, so everything that's quiet will get louder, everything that's too loud will get quieter, up to a specific level Once you download it. So audio is sweetening, so it's filter noises, hisses, hums and reductions. So when you download it, if you have magic mastering with them, it automatically helps your audio And that's one of the. Now it costs a little bit more. It costs like I think it cost me $4 a month on top of the regular, on top of the regular listing. But I got to tell you it's worth it because it really takes a lot, of, a lot of the issues out of what I'm trying to come across when I'm, you know, trying to edit. I know if it tops a little bit, there's a little bit of hissing on there, i don't have to worry too too much about it. So we go over to that's me directories. Here we go. So here's all the directories you actually can go on. There's Apple, spotify, google, blah, blah, blah, blah, blah, blah, blah. Look at all those. There's only a couple of them I'm not listed on because they're a bugger to get on there. Oh yeah, so, like Alexa, that's a bugger. I haven't figured that one out yet And I'm actually listening to Google pods. It just hasn't come back yet. But there's, you know, and it's all done right there. It's all done on one spot. So you don't have to go to a bunch of different places. Go over to you know, spotify and do their stuff. Then go over to Apple, do their stuff, go over to Stitcher and do their stuff. It's all done in one spot.

Joe: 34:03

And you mentioned that they also had built in like ads that you can utilize, or yeah.

Djskoob : 34:11

So if you go to monetization here, there's an eligibility, but I haven't looked into it because I'm not really into this, but you can do it. And it's very similar to I think iHeartRadio is doing this right now where they're automatically put in ads and then pay you a form. The only problem is you kind of and this is why I don't do it You kind of lose a little bit of control of where they put the ads, so like I don't want to have an ad right in the middle of a sentence. Yeah especially if I'm, if I'm on a real good groove and all of a sudden, oh there's an ad And kind of and that's a personal preference of me, i know the Wheel of Horror actually have that and they're good with it and that's fine with it. But yeah, there's ways of doing it. So there's also affiliates. So you could actually put together affiliates, like there's a Buzzsprout affiliate which I'm gonna that's what I told you I was going to send you. You also can do custom affiliates. So if you come up with an affiliate that wants to be in your podcast, you could actually put it here and they'll actually automatically put it into your show notes if you click on it. So, for example, if I go to episodes here and I'll go here, i have an ad for audible and new, most backed. So all I do is add the brand in here and they automatically put it in my show notes, so I don't have to put it in manually And every single episode it does it all. So okay, so they have their own way. They're also. They're also together with the see. Do I have it here? They have an affiliation with and they will actually automatically. They moved it on me they'll automatically try to pair you up with other, with other companies. They'll download all your podcast information to these companies and they'll make offers to you. So I get texts, i get emails for them every day. Hey, nine new people that match up. Maybe you should take a look at them and see if and see if you can make a bid. So you'll bid like $5 an episode to put their ad in, $10 an episode to put their ad in something like that, and then you see if they accept it or not. So it's really easy. Yeah, that's really cool. So that's a really cool easy ways to get monetized. Yeah, probably not the most best way to make money. You're not going to, you know, quit your job over this, that's for sure. But but it's a good way to get started and get you know and you know, have ads and get some kind of money to come in to start paying for some of the podcasting bills that you got coming up.

Joe: 37:09

So can I ask you if, if you're familiar at all with, like podcast promoters, like, for example, like on Fiverr, right, well, these guys in India or Pakistan, for $5, they'll get you this many listens or this many downloads. Yeah, are you familiar with that at all? Is that, is that an effective, cheap, kind of way to you know, just get your stuff out there?

Djskoob : 37:38

Okay, so I'm going to apologize to anybody that doesn't like this in the head of time. It's a scam. They're not going to get you anything new and anything different. I've actually had many people pay them hundreds of dollars and get nothing. You're a lot better off just advertising yourself and doing doing social medias and that kind of thing. I just don't see that when I can actually do it myself by the click of a button. So I mean, if you want to give it a try, cool, don't spend too much money on it trying it out. But personally I don't see the need for it. I actually, on LinkedIn, i constantly, on a daily basis, get people that want to promote by podcast for me on a daily basis and I have to delete every single one of them.

Joe: 38:29

So yeah, I mean, i've done it a few times, like for the $5, you know. so it's not much just to like try it out and see what happens. And you get spikes, you know some of them. it seems like they create like a generic little promo And then, i don't know, they say they have a network that they, that they promote to and they, so you do see spikes, which is like nice, you know. but but I'm not sure Part of me kind of feels like is it is, are these real listens, or is it like bots? but then also they don't, you know, they go away, you know they're not like coming back for future episodes or anything like that. So it's kind of just like a shot of an, of an, of endorphins And then and then that's it, you know.

Djskoob : 39:25

Yeah, it's very short. It sounds like it's just really short term. It's not people. I mean, if they're not, if you're not getting any increases after that shot, then they're not real people, not people that are interested in you, you know what I mean if it's somebody that's going to be interested in you, you're going to see an uptick. Even if it's just one extra download that you don't normally have, it's an uptick, you know. I mean, you could very easily go in there and start and just start for two or three seconds. Seven different podcasts and it looks like seven downloads, and then that's it.

Joe: 39:56

Mm, hmm, yeah, yeah, no, i've actually been seen. Yeah, i tried that out and I think since we've, over the last couple of weeks, feel like I've seen more more solid, consistent growth. just through starting to do video stuff started. just through some of the changes that we've been making, feel like there's been more solid results than than what we got through through some of those spikes that that didn't really materialize to anything beyond that.

Djskoob : 40:36

So another way to start getting people to notice you a little bit more is guessing on other podcasts That's in the same niche as you, mm. Hmm, i don't know if you thought about doing that, but there's. There's a lot of movie podcasts.

Joe: 40:51

Yeah, yeah, no, for sure, That's, that's. that's actually been good. I mean, i've been on Twitter pretty heavily just just trying to get connected with sort of the the community, and so so far I've had the opportunity to. well, I've had I've done two interviews of you know. one is for an independent filmmaker and then the other one is for a guy that's producing a podcast, a really exciting podcast. So I've they'll be like that'll be like an R show interviewing them, and then they'll do some promotional stuff for us too. But but yeah, definitely Again, that that's just another thing of like time, you know, because there are a lot of people that are willing to do that. It's just, yeah, it's just trying to try to line it up and find a time that works for everyone. But yeah, certainly.

Djskoob : 41:50

Yeah, it's nice to have other people on on your podcast to help you promote and things of that nature you know in their circles, But you need to go the other way with it too. You need you, and maybe all three of y'all need to get on somebody else's podcast so their people can come to you And then you need to borrow their borrow their listeners, because their listeners are listening to podcasts that you represent. So you want those type of listeners, you know, and even if you jump on some oddball ones, you never know who could be listening. That's all. He sounds cool, even though this is about entrepreneurship. I like movies, You know something like that too, I would. I would look into. Maybe there is a Facebook group called be a guest That I'm a part of and I actually I actually get done a lot of podcasts through them too.

Joe: 42:41

Okay.

Djskoob : 42:44

So that's a good way to kind of promote yourself and get get your voice and what you're about out there to new listeners.

Joe: 42:52

Okay, for sure. Yeah, that makes sense. Yeah, no, i think, yeah, go ahead. Yes, i know I was going to say it. I think I think some of this is pretty helpful stuff.

Djskoob : 43:12

So starting email less getting engagement with your audience, trying to figure out what they actually want to hear from you on your podcast, because the listeners that actually that actually talk to you are going to be interested in what you're doing. Those are the people you want to kind of get some ideas from. So I want to talk to you, i want to talk to a little bit. I want I'm sorry, ken and Mark. I want to talk about what your split of work is between you can and Mark. I mean, you say you're doing the bulk of it. What are kind of Mark doing?

Joe: 43:53

I mean, they're there for recording and kind of helping out whenever they can. So it's not so much that they don't want to do stuff, it's more of just life circumstances. I mean, kevin, he's a single father. He took five girls, so that's a lot of his time right there. And then Mark is just in a position where he's having a work night Most nights. So I kind of am just in a position where my schedule is a little bit more open to be able to do stuff like that And again, just because I want to very badly And I enjoy it, i enjoy it, it's just yeah. So that's kind of why there's that sort of imbalance. At the moment It's mainly just circumstantial.

Djskoob : 44:57

Okay, i can understand that And I can appreciate that too. It just seems like you're carrying a brunt of the show so much that it might you might be stifling a little bit of your creativity because of it, because you're doing so many other things.

Joe: 45:13

I mean and that's just a feeling I got from talking to you.

Djskoob : 45:16

If you're able to hand off one thing to somebody else that is able to take 10 minutes and actually do, that's going to be time for you to do other creative stuff, like be on other podcasts or read that book that you need to read, or play with the script or whatever it is that you have that you don't have time for now to be able to move things along a little bit better. So I mean, if you were to like, tell me one thing that you really love to do of all the stuff that you do, tell me one thing that you really love to do and one thing you really hate to do.

Joe: 45:52

So I like the preparation for the podcast. You know, if we're reviewing a movie, you know I kind of write out a script for myself. And introduction I like to research, you know, find some interviews, youtube videos, read other reviews, read articles, because I'm trying to not only I want to create good content for the listener right, and maybe share something new with them that they hadn't heard before, not just me saying, okay, i like this movie, you know, but you know even little games that we can play to have fun or interesting questions, things like that. So that's probably my favorite is that planning phase of just putting kind of those ideas together and actually writing. You know, being really creative with that, i would say. You know, what I don't enjoy is, although Twitter is kind of, i've kind of enjoyed connecting with people, it just really kind of you can easily get sucked into really being on there. But actually I think Kevin's going to be a little bit like getting involved with like editing and stuff like that. Some of the interviews that we've done. I'm handing those over to him to do the editing on that, because he's good at that and he enjoys that. And yeah, i think maybe some of the social media stuff. I mean, i kind of am doing it because I have to, but it's not, you know, the most enjoyable for me.

Djskoob : 47:48

Yeah, i'm with you on that one too. I mean, as much as I post on social media and things like that, it's definitely not my favorite thing to do. I actually switched over to an AI for my social media just because it's just way too much, and I'm actually getting more content out there with the AI than I'm not, and all I'm really doing is throwing my content into the AI and then it throws it out there at specific times of the day, so it's not like it's making anything for me. It's just putting it out there for me.

Joe: 48:25

So you like plan, you write the content and then it just schedules and posts it for you.

Djskoob : 48:31

Yeah, it's called Pinnacle AI And I could send you that one too. I guess we got Pinnacle AI. We need Buzzsprout And we need Descript, just so I know what to send you so I can help you out. That one's really smart too. It actually has three different types of content that you can put in there, and it gives you the best. It'll actually post them when that particular type of content is most active. It just reads your social media and says at 11.39, this is the best time to put this particular kind of content out there, and it does it for you. Oh, that's cool. So that's pretty neat. I'm going to be honest with you. You need to hand some of this stuff off and talk to Kevin and Mark and see what they're going to be able to handle. You're under too much stress, dude. You're giving yourself too much work and you're stifling your creativity, and that's just an opinion. You guys were on the show. However, you want to run it. That's cool, that's just what I think So. Another thing too I listened to your last episode, tar It's too long.

Joe: 49:51

That's something we're yeah. That definitely tells me more about that.

Djskoob : 49:59

So you do, you script everything you say when it comes to something like that, or do you full point it, or what do you do?

Joe: 50:07

I script a fair amount. I try to, and at least for some things I'll kind of read that, or sometimes I'll just use it as a launching pad. But I try to get my thoughts down as I want to communicate them and then either go off of that or kind of go see where that goes.

Djskoob : 50:34

Okay, so there was this last. Now I didn't have it. Listened to everything that you put out, okay, i'll be honest with you, but that last one was you for at least 30 minutes.

Joe: 50:46

Okay.

Djskoob : 50:47

Okay. So what you need to do is hand the ball off to the other two guys every once in a while too, but don't just say. Don't just say what do you think, and then they say like one sentence. Then you're back on your thing. You see what I'm saying? You got to give them an opportunity to be able to say what they have to say and interject, because now what it sounds what it sounded like to me is you're giving a lecture to these two guys about this movie, and that's going to turn a lot of people off, because they want to hear everybody's perspective about the movie in a general mix of time. Most of my episodes don't go for more than 45 minutes. Any more than that gets a little bit too long, and sometimes I would even probably even think about doing a two parter if it gets longer than that. So people's attention spans are short. Now they are much longer on podcasts because it's a listening app or at your, and they're basically listened passively, so they'll listen for longer, but people still have their threshold of how long they're going to listen to something before going on to something else. I don't think I've heard my 16 year old son listen to an entire song for the last three months. He'll listen to the first two like minutes of it and then move on to something else. I'm like dude, i want to hear the whole song. What's going on? I'm going to listen to it for the next one. I'm just going okay, well, and that's kind of the thing that you want to think about. If you're not renewing something or doing something different in a certain amount of time, it's going to start turning people off. So some kind of change doesn't even necessarily have to be like you talking to your guys. Just change something different every once in a while to renew people's interest into what they're listening to. Whether it could be a sound effect, it could be a part of the movie I don't know how that all works because I don't know movie things, but oh yeah, that reminds me too. Be careful about what you use music wise, make sure it's copyright, blah, blah, blah. So. But use, like a sound effect or something like that to get people's interest reset it, because once people's interest resets, then you can move on.

Joe: 52:54

Okay, yeah, that's really good feedback too.

Djskoob : 53:06

I can see you thinking. That's why I didn't want to interrupt you there.

Joe: 53:09

Oh, no, no, no. I mean, i think I'm aware that that tar episode was a little bit of an anomaly, but that feedback is helpful because that informs me that I feel like what I had to say was important, but maybe that could have been an essay. You know bonus content on the website and keep it. You know more about our exchange and our dialogue. There you go, yeah.

Djskoob : 53:41

I just think that's a good idea. I like that. If you have an episode, you know that's going to go long, turn it into a bonus. or you know, what you could even do is do like a 15, 20 minute and say, if you want to hear the rest of this interview, if you're interested in the rest of this interview, go to our blah blah blah for the rest of this content or for bonus content of this particular subject, or something like that. And if you get really fancy, spancy about it, you could put it behind a paywall and start getting subscriptions. Yeah, i hear you. So yeah, that's just. I liked the content, don't get me wrong, it was just long. No, i understand.

Joe: 54:23

Yeah, no, i appreciate the honest feedback.

Djskoob : 54:27

And then I think, if you decide to go with it, just what do you use for editing?

Joe: 54:34

Oh, my goodness, I'm embarrassed to even say So. I just I've been, i'm just using so before video, actually before video, i was just editing on on the anchor platform, which was actually really easy and and it's really good. Like, if you have silent, silent spots, you could just really really easily kind of block those out, but but they don't allow you to edit with video. So with video I've just been using the, the sort of. I have a Dell with a Microsoft Windows operating system, so it just comes with a. There's just a build a video, a very basic video editor there. But, yeah, so I do have another computer in the house that has iMovie on it, which I think is a little bit better, and if Kevin does start editing, he he does have access to Final Cut Pro. So, oh, that's open to. We're hoping to get that, yeah, okay.

Djskoob : 55:57

So I I use Descript for my, for my audio editing Okay, and I also use Audacity Okay, yeah. So if you're if you're a Mac user or if you're a PC user, then Audacity is probably going to be your cheapest bet bet for a good quality editing program. That's free, but that's audio only right. Yeah, that's the only thing. I went with Descript, because that was audio and video at the same time. So now that I'm doing YouTube channel YouTube videos, i'm actually using that for both now And then letting, letting Buzzsprout actually clean up some of the messy stuff automatically. Okay, so you know, i like that for what it's worth, but I think having a little bit of enhancement in your, in your editing, beside just the basic one that's on on Anchor- or I guess. Spotify podcast now, whatever would probably help you, help you guys, audio wise.

Joe: 57:02

Mm, hmm, well, i think we're, we're, yeah, yeah, yeah, well, we'll continue to work on that. We definitely want to continue to. There's, there's, yeah, ways that we can, there's ways that we can continue to learn and grow and and and continue to enhance and improve.

Djskoob : 57:22

So, yeah, All right, good stuff, what else? what else? there was something else here. Oh, i think that's it. That's all we've kind of covered at this point from what we talked about. Did you want to go over anything? any questions? other questions that might have popped in your head as we were going along here, that you wrote down that you might want to have me answer for you.

Joe: 57:44

No, no, no, nothing. Nothing that came up. I mean, whatever did come up. I think I asked you and you answered already. So yeah, that those were the main things that I was curious about. So I think I asked you everything that that was on my mind. Yeah, I'll be eager for the other guys to watch the recording and and to hear their thoughts on everything that you've made out.

Djskoob : 58:13

Okay, are you comfortable with me using this as content on my podcast? Yeah, sure, i just want to ask to be sure, because I do coaching episodes on top of my regular episodes in between, so I fill with what information that you asked and I came up with might be beneficial to somebody else. Yeah, so I want to be able to have that form. Yeah, absolutely, all right, let me sync here. Yeah, I'll send this to you. Do you want me to send this to you, the same email that you signed up with the with my calendar, lee, yes, please. Okay, i'll send it there as soon as I can. And do you want to do? you want to do this? and then, about a month or so, and just see how things are going? Sure, yeah, i'd be up for that. Okay, so I'll send. That's all, folks. I'll send you my calendar again. Just pick a day a month ahead of time, and I would really like to follow up and see what kind of changes that you've made in the podcast, to see if you've come up with any new ideas to come up with contacting your listeners or getting some interaction with your listeners, because that's going to be I think that's going to be key for you guys.

Joe: 59:24

Okay, yeah, awesome, i'll definitely do that.

Djskoob : 59:27

I want to thank you so much for talking to me and I hope I helped you out a little bit.

Joe: 59:32

No, absolutely. Thank you so much for your time. I really appreciate it, not? I feel like this was really really helpful, so good, that's what I'm all about is helping out. Awesome, all right, yeah, take care. Nice to connect with you.

Djskoob : 59:46

That's connect with you. Take it easy. Thank you for listening to the coaching edition of the undiscovered entrepreneur brought to you by doing it today coaching. If you want to get across the start line, contact me, DJ Scoob, at doing it today coaching at gmailcom. Say the words. do it now for a free two hour discovery call to see how I can help you in your entrepreneur adventure. art and graphics by Elaine Wilson, supported by my Patreon, Brian Briggs of OceanTree Creative and Oliver Siegel of Anol, and hosted by me, DJ Scoob. Click the show notes below for more information And remember I can, I am, I will and I'm doing it today.