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Jude talks about the importance of treating time and effort as an investment in business. They emphasize the significance of staying disciplined in daily activities, asserting that the efforts put in today might not pay off immediately, but are akin to a 'dollar investment' which will yield returns in the future. The key takeaway from the video is the need for taking control of your business, and persisting in actions that may not provide immediate gratification but are essential for long-term success.