In the conversation, Matt talks about his journey as an entrepreneur in the area of credit repair and life coaching from the last six years. He explains the importance of understanding clients beyond their credit needs and addresses their resistance to maintaining credit, underlying issues, and habits. He talks about his program 'credit coaching', his plans for a group coaching initiative, and the value he has found in coaching. He also outlines his ideas to leverage testimonials, start a podcast, and build an email list to grow his online community. Towards the end, he emphasizes the need to give potential clients immediate wins through lead magnets, merging credit and life coaching to create one unified service, and scheduling regular follow-ups with his clients.
00:00 Introduction to the Entrepreneur's Journey
00:10 Diving into the World of Credit Repair
00:48 The Importance of Maintaining Good Credit
01:31 Expanding Services: Business Loans and Credit Building
02:13 The Role of Life Coaching in Credit Repair
02:39 The Passion for Coaching and Its Impact
02:55 The Struggles and Joys of Entrepreneurship
04:05 The Vision for a Life Coaching Business
06:19 Balancing Multiple Business Ventures
07:11 The Challenge of Merging Credit and Life Coaching
07:44 The Art of Asking 'What Else?'
08:57 The Power of Personal Transformation in Credit Repair
09:28 The Importance of Understanding Your Clients' Mindset
10:54 The Intersection of Credit Repair and Life Coaching
12:44 The Role of Emotions in Credit Repair and Life Coaching
29:30 The Vision for a Group Coaching Program
32:52 Building Trust and Offering Value
33:48 Creating a Beta Group for Feedback
34:40 Reviving an Inactive Facebook Group
35:43 Rebranding and Refocusing Your Group
36:27 Creating Engaging Content
38:32 Building a New Community
39:50 Leveraging Current Clients and Referrals
42:45 Attracting New Clients
44:12 Repurposing Content for Engagement
52:32 Starting a Podcast for Content Creation
01:00:29 Building an Email List and Following Up
01:02:59 Reflecting on Progress and Next Steps
Mentioned in this episode:
Start Line Talk Part 2
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